Tumblr incidentally launched the same year GIFs began to return to vogue, during 2007. The abundance of GIFs on the visually-oriented social network Tumblr might even seem obvious now, what with its capacity for viral sharing through endless reblogging. Such diversity is propelled not only by more online users ready to create their own clips, but also a greater variety of platforms ready to host them. GIFs have since evolved, now signalling a range of messages and affects. “Under Construction” GIFs signaled, either literally or visually, a single message: This frame rate, combined with a bit of motion blur, helps give the action in the animation. Many of the GIFs featured on the GitHub blog and social media begin as 24fps video files. The first popular set of GIFs were moving images that signed (quite literally) that a site was under construction. There are lots of great dedicated tools for GIF creation, including open-source projects like Gifsicle and Gifify, as well as proprietary products like GIF Brewery. Frame delay of 100 ms, in other words 10 frames per second will be shown. Lets leave it here at 24 frames per second. Just create 10 frames per second so a longer GIF if I give it a longer segment. The first GIFs had no pretense to being art. So this is going to create a 24 frame GIF no matter how long the video is here. Does the image remain a GIF when transferred to the gallery, or should GIFs remain online? For the most part, questions over what makes a GIF into art often feel more conceptual than anything else. Should a GIF be something you can monetize, such as artist Kim Asendorf’s “ GIF Market“? The implied currency of the GIF seems to lay in its being a shareable media, so I remain hesitant, if also curious, about what it means to mark a GIF’s source of value as its singularity.ĭogfishhead Brewery cinemagram (Image courtesy )īy now, there is even a relatively significant contingent of people creating and theorizing GIFs as art, which indicates that the form has finally arrived - perhaps to a point where many begin to wish it had never started to come into the zeitgeist at all. Cinemagraphs are described as “beyond just animated gifs.” They are “photographs with movement about atmosphere, not action.” In short, they are “ artistic,” and should be carefully differentiated from the general category of frenetic action set on a loop. So how to define a GIF today? Reddit is, for example, rather militant about keeping their “Cinemagraphic” GIFs in a rarefied cultural air. GIFs have become so pervasive to have merited categorization, as well as explanation and analysis. ![]() ![]() Seen as the quaint markers of a pre-Flash world wide web, GIFs’ ongoing renaissance over the past half-decade places them in an online context that marks their vintage aesthetic difference as a notable appeal rather than an intrusive deficiency. Like Hazanavicius’s The Artist, moving GIFs express newness through the medium of the explicitly old. ![]() This purposeful mash-up of the old and new, employing an old aesthetic in a new context, also takes place online. The now-ubiquitous animated GIF (Graphic Interchange Format) image has been revived on the internet 25 years after it was first designed by Compuserve.
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